03 October 2007

Radiohead's grand experiment

Usually I don't post about stuff that has plenty of coverage all over the media or in plenty of blogs already. But this one is just to interesting to not mention: Radiohead will be distributing their upcoming album online and are allowing their fans/customers to set the price for the download of the album. And they sell two versions: downloadable music only (with variable pricing) and a fixed price box set including a variety of Radiohead swag.

This is remarkable, not because it's totally unique (it is not), but because Radiohead is a band arguably still in it's commercial and artistic prime (although the forthcoming album may prove or disprove that).

If this grand experiment proves to be successful (however they define that), it could have a dramatic ripple effect in the recording industry. It will be very interesting to observe and hopefully they will share their experiences.

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