02 July 2007

Music licensing made easier - Pump Audio

Pump Audio provides online music licensing. They've just been acquired by Getty Images, a big player in the digital stock photography licensing business. From their about page: "Founded in 2001, Pump Audio is a new kind of agent for independent musicians, digitally connecting them with buyers in the mainstream media. With Pump Audio, artists can license their music into productions without giving up any ownership, while TV and advertising producers can discover new music ready for use."

While the ability to make money with music sales to the listening public may very well be shrinking rapidly, the possibility to make money through music licensing for television advertising may continue to exist for a while longer. However, it will be interesting to observe, if good music will soon be licensed even for such purposes for free. Will music makers in the ever increasing competition for exposure start giving away their work for free even for commercial purposes? If most of the money is being made through live performances, then arguably everything else becomes valuable advertising for one's live performance.

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